In critical installations, it is about more than the product. Customers need to know that their supplier will be there for them before, during and after delivery.Roger Helgesen
When UPS and battery systems form part of larger technical projects, early discussions and clear requirements are essential to finding the right solution.
With Roger Helgesen on board, Anda-Olsen adds an experienced professional with a background in both technical project planning and sales.
Getting involved earlier in projects
Roger sees significant opportunities for Anda-Olsen in land-based markets where reliable power supply is essential for operational continuity and safety.
Data centres, road and tunnel infrastructure, industrial facilities, aquaculture and healthcare buildings all have different technical requirements. What they share is the need for power solutions suited to their specific installations.
“I have worked closely with consultants, contractors, industrial companies and engineering teams. I am used to identifying projects at an early stage, building trust and moving sales processes forward in a structured way,” Roger explains.
He wants to put that experience to work by developing customer relationships and supporting sound technical decisions.
“My goal is to contribute to growth in our land-based markets by identifying projects early, building strong relationships with consultants and engineering professionals, and making Anda-Olsen a natural choice for critical installations.”
Customers expect more than the right equipment
For Roger, a supplier's expertise and support are just as important as the UPS solution itself.
“Customers are primarily looking for operational reliability, quality and predictability. They want a supplier with proven experience and expertise, short response times and a service organisation based in Norway.”
He also emphasises the importance of accessibility and long-term relationships.
“In critical installations, it is about more than the product. Customers need to know that their supplier will be there for them before, during and after delivery.”
Over 25 years of experience in technical industries
Roger has more than 12 years of experience in strategic and operational B2B sales. His background also includes technical expertise in engineering, design and construction, giving him a solid understanding of project execution and technical solutions.
Anda-Olsen's markets and technical expertise were important reasons behind his decision to join the company.
“I wanted to join Anda-Olsen because the company operates in markets where operational reliability and quality are absolutely essential. The role combines technical solution sales, relationship building and project work in a way that fits very well with my background and motivation.”
Roger is looking forward to getting to know both customers and colleagues.
“What I look forward to most is working closely with customers, understanding their projects and requirements, and contributing to solutions that deliver real value. I am also excited to work alongside a skilled and welcoming team.”
We warmly welcome Roger to Anda-Olsen!
Learn more about our UPS and battery solutions for land-based applications.
